What's Broken in Commerce Media and How to Fix It (July 17th)
Thursday, July 17th, 2025: 1:30 PM to 2:30 PM
Commerce has evolved but many brands are still stuck using tactics built for a slower, less connected world. From outdated promotional strategies to legacy measurement models, the disconnect between spend and sales is growing. This session will unpack what's no longer working and offer a more modern approach to media, measurement, and shopper activation that aligns with how people actually buy today.
Discussion Topics
Still relying on MMM as your main compass?
- Media mix modeling wasn't built for the speed of modern commerce. Explore how brands are replacing lagging indicators with real-time signals that drive smarter spend and faster results.
Is 'Where to Buy' killing your conversion rate?
- Treating it as the default is a mistake. We'll show how leading brands are unlocking better shopper experiences through measurable, high-intent purchase paths.
Are you still using the Robinson-Patman playbook?
- Legacy promotional strategies rooted in outdated legal frameworks are holding brands back. Learn what a more agile and performance-driven approach looks like today.
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