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All issuesVolume 328, Issue 2IT NewsCall Centers

Now Hear This!

Contact Center Pipeline, Monday, July 7th, 2025

'Now Hear This' (NHT) traditionally signals an important announcement that commands attention. This especially relates to the U.S. military where it is a nautical staple.

But, as with many idioms, NHT has evolved beyond its original context-music appearances, a PBS classical series, and even a quirky 1963 cartoon film. Now I propose its next great role: NHT as a spectacular framework for illustrating Contact Center needs.

Let's explore the factors to consider for your own NHT program. 'Now Hear This' can serve as the rallying cry for addressing key friction points in the Contact Center experience and for tackling obstacles to seamless digital access. Let's face it. The Contact Center cannot depend on other departments to solve problems that only it truly understands.

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