Revive Your Email Strategy With Cisco Marketing Velocity
Cisco, July 8,2025
Lately, I've been seeing the same question pop up everywhere-in LinkedIn feeds, inboxes, and even random Google searches: 'Is email marketing still relevant in 2025?'
It's a fair question. As younger generations who grew up with faster, more dynamic digital platforms enter decision-making roles, email can sometimes feel like it's losing ground to other communication tools. Add to that the overwhelming volume of emails we all receive daily (when was the last time you had zero unread emails?) and it's easy to assume email might be on its way out. But despite these challenges, the data tells a different story: email is far from dead.
In fact, 35% of companies report an impressive ROI of 36:1 or higher from email marketing proving that, while email still works, success depends on rethinking your approach and adopting the right tools to optimize your strategy.