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All issuesVolume 328, Issue 4IT Vendor NewsNVIDIA

Into The Omniverse: How Global Brands Are Scaling Personalized Advertising With AI And 3D Content Generation

NVIDIA, Wednesday, July 23rd, 2025

Marketing leaders are accelerating content pipelines with solutions built using OpenUSD, NVIDIA Omniverse and agentic AI.

In today's fast-evolving digital landscape, marketing teams face increasing pressure to deliver personalized, brand-accurate content at scale and speed. Traditional content creation workflows are often time-consuming, costly and fragmented across multiple tools and teams.

Universal Scene Description (OpenUSD), an open and extensible 3D framework, is helping teams overcome these challenges by streamlining how marketing content is created, managed and delivered.

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