Understanding What AI Means To Consumers
microsoft, Tuesday, July 22nd, 2025
When we talk about new AI-powered devices and experiences, the focus often lands on the pace of technological progress. But just as quickly, the way people are using these tools-and how they feel about them-is evolving too.
To better understand that shifting sentiment, we commissioned new consumer AI research that digs deeper into people's priorities and perceptions. Going beyond usage data, we examined the emotional undercurrents: what excites people about AI, what gives them pause and how those attitudes shift across generations.
What emerged is a more textured view of consumer behavior. In this report, you'll find insights that add greater dimension to what meaningful AI solutions look like today.