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All issuesVolume 328, Issue 4IT NewsAI

5 Tips For Building Foundation Models For AI

ZDNET, Monday, July 21st, 2025

While some business leaders buy large language models, others build their own. Here are five things you need to know.

Many businesses are just beginning to grapple with the impact of artificial intelligence, but some have been using machine learning (ML) and other emerging technologies for over a decade.

For Manish Jethwa, CTO at Ordnance Survey (OS), the UK's national mapping service, the priority is to combine his organization's AI and ML experiences with recent advances in generative AI to refine, distribute, and apply its treasure troves of data.

Jethwa explained to ZDNET how language models (LLMs) are helping OS users find and query geospatial data. One of the key elements here is the organization's foundation models for AI, which serve as a base for building more specialized applications.

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