Retail Organization Sees 50-Fold Increase In Phishing Reporting With KnowBe4's Phish Alert Button And Training
KnowBe4, Wednesday, July 30th, 2025
A global retail and wholesale company transformed their security posture after implementing KnowBe4's Phish Alert Button (PAB) and security awareness training, achieving an astonishing 50-fold increase in user reporting of phishing attacks.
Phishing remains one of the most prevalent attack vectors, with bad actors constantly refining their techniques to bypass technical controls. KnowBe4's Phish Alert Button empowers employees to report suspicious emails, creating a human detection layer that dramatically improves an organization's security posture.
Once installed, the PAB feature allows users to instantly report suspicious emails with a single click, removing the threat from their inbox while alerting security teams. But users need to know what to do with it. Without proper training on when and how to use it, improvements in reporting can be a challenge, leaving organizations vulnerable to attacks that slip through technical defenses.