Why Your BI Dashboard Underwhelms
InformationWeek, Thursday, August 14th, 2025
Despite the effort invested, dashboards don't get the clicks and usage we want. Here's why your dashboard isn't working and what to do instead.
Dashboards are expensive. Beyond the investment in a particular platform, companies sink thousands into the time it takes for specialists to build the dashboard. The hundreds of staff hours spent in meetings about the metrics. That's not cheap. Add in the opportunity cost of delayed decisions while waiting for the perfect dashboard to be built.
For all that investment, you'd expect a pretty good return. So, then why is it that so many BI dashboards gather dust?