3 New Ways To Unlock IOS App Campaign Performance
Google, Thursday, August 14th, 2025
New ad formats, AI-powered tools and privacy-centric measurement can now make iOS campaign performance even better.
For app marketers, engaging high-value iOS users presents a critical growth opportunity, especially considering that consumer spending in the App Store is up 24% year-over-year, according to app intelligence firm Appfigures. We're releasing a series of updates to help marketers make the most of this opportunity, and improve their performance and measurement on iOS.