How To Prevent Generative AI Data Leakage
Zscaler, Tuesday, September 2nd, 2025
Generative AI is transforming industries worldwide with tools like chatbots, coding assistants, and document analyzers. At the same time, with greater use of AI comes greater risk of AI data leakage and unauthorized sharing.
To protect sensitive data in AI technologies, your organization needs a strong security posture and the latest innovations in data loss prevention.
What Is Generative AI?
Generative AI (GenAI) uses artificial intelligence to create new content like text, images, or code, based on patterns it learns from existing data. Systems like large language models (LLMs), such as ChatGPT, learn from vast amounts of training data to generate coherent results.
Organizations around the world are using GenAI tools to boost efficiency, reduce costs, and improve decision-making. From automated customer service to software development, these tools are seeing massive demand, with a remarkable 3,464.6% increase in AI/ML application traffic between 2024 and 2025.