The Best Business Intelligence/Analytics: The 2025 CRM Industry Leader Awards
Destination CRM, Tuesday, September 2nd, 2025
Fortune Business Insights valued the global business intelligence market at $32 billion in 2024 and expects it to grow from $34.8 billion this year to $63.2 billion by 2032, a compound annual growth rate of 8.9 percent.
The research firm defines business intelligence as the technical and procedural infrastructure that stores, gathers, and evaluates the data generated through an organization's activities. It encompasses data collection, process analysis, data mining, descriptive analysis, and performance benchmarking. It involves tools and techniques to transform raw data into actionable insights, helping organizations understand their past performance, monitor current trends, and predict future outcomes.