The Best Customer Data Platform: The 2025 CRM Industry Leader Awards
Destination CRM, Tuesday, September 2nd, 2025
Customer data platforms were born in marketing, but they've outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights valued the global CDP market at $2.7 billion in 2024 and projects it to reach $3.3 billion by the end of this year and $13 billion by 2032, with a compound annual growth rate of 21.7 percent
Several factors are driving this growth, including increasing demand for personalized, omnichannel customer experiences; the growing integration of artificial intelligence in CDPs, enabling more sophisticated data analysis and predictive capabilities; and the need to take customer data out of decentralized, siloed systems that have made it difficult to collect data in a single frame and analyze it.