Redefining Entertainment: AI & Advanced Workflows
Dell, Thursday, September 11th, 2025
Discover how Agentic AI can run securely, privately, and on-premises - powered by the Dell Pro Max with GB10.
At NAB's 'Redefining Entertainment: AI & Advanced Workflows' panel, Logan Lawler held up a small box, a soft green glow radiating from it.
'I kind of wanted to have one of those moments where I hold it up and everyone cheers,' he joked. 'You guys didn't cheer but that's okay.'
The crowd laughed, possibly assuming it was just a prop. In fact, it was something unprecedented, the first desk‑side developer platform to offer a unified memory architecture with 128GB, purpose‑built for on-premises AI development. That box, the Dell Pro Max with GB10, is designed for agentic AI workloads that demand local processing without cloud dependencies, a revolutionary leap for AI developers.