From Reactive To Proactive: Using AI To Classify And Protect Data That's New Or Unique To Your Organization
Proofpoint, September 18,2025
Organizations are increasingly struggling to protect business-critical information such as intellectual property (IP) and trade secrets.
This is because legacy data security systems were designed primarily to identify and protect structured data types, such as PII, PHI, and PCI. Those systems are poor at understanding unstructured data-especially documents-because they focus on discrete data elements rather than the broader context or purpose of the information. Critically, they struggle to identify sensitive business documents unless those documents match predefined patterns.