From Sketches To Prototype: Designing With Generative AI
Google, October 1,2025
Google DeepMind collaborated with designer Ross Lovegrove to explore how AI can push the boundaries of design.
What happens when you combine the artistic vision of a world-renowned designer with a leading generative model? At Google DeepMind, we partnered with designer Ross Lovegrove and Creative Director Ila Colombo from Lovegrove Studio, as well as design office Modem, to find out.
Using Gemini and Google DeepMind's generative image technology, we worked with Lovegrove Studio to build a fine-tuned model to act as a prototyping tool to support their creative process.