The Power Of Data Observability: Your Edge In A Fast-Changing World
Akamai Technologies, September 30,2025
In 2012, IBM estimated that 90% of the world's data had been created in the previous two years. Since then, data has become the fastest growing and most important asset for any organization. Every day, businesses are inundated with more data, higher consumer expectations, and the increasing pressure to make decisions at speed.
Welcome to the era of data observability
For organizations to stand out and truly deliver value, they must see and understand what's happening across their data landscape, not just guess and hope for the best. That's where data observability steps up and enables you to drive business change and innovation.
What is data observability?
Data observability isn't just a buzzword; it's a vital set of tools and practices that empower organizations to proactively monitor the health and flow of their data throughout the entire journey from ingestion to consumption. Instead of simply reacting to data issues after they arise, observability enables you to spot potential obstacles before they cause problems.