Cloudflare Unveils New Tool To Control Use Of Website Content
Cloudflare, Thursday, October 9th, 2025
Connectivity cloud company Cloudflare, Inc., unveils Content Signals Policy, a tool to help website owners and publishers gain more control over their content.
The new policy simplifies the process of updating robots.txt, a text file that instructs web crawlers on how to access a site. It's designed to make it easy for website operators to express their data usage preferences and opt out of AI overviews and inference, providing a sense of ease and control.
Matthew Prince, co-founder and CEO of Cloudflare, said: "To ensure the web remains open and thriving, we're giving website owners a better way to express how companies are allowed to use their content. Robots.txt is an underutilised resource that we can help strengthen, and make it clear to AI companies that they can no longer ignore a content creator's preferences."