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All issuesVolume 331, Issue 4IT NewsCall Centers

Can IT Finally Save Customer Service?

CIO, Tuesday, October 21st, 2025

Enterprises can no longer let customer service be an afterthought. Better use of data and AI can improve after-sales experiences - but staffing remains a vital need.

For years, many providers of technology tools and services - and a fair share of industry analysts and consultants - have talked about how effective their offerings can be at enhancing customer service.

And yet, examples abound of poor service for both business and consumer customers: long wait times for support, the inability to get hold of a human agent when automated systems fail, poorly functioning or badly designed websites, inaccurate client contact information or preferences, and unresolved issues because of failures in accountability, to name a few.

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