Securing Agentic Commerce: Helping AI Agents Transact With Visa And Mastercard
Cloudflare, Friday, October 24th, 2025
The era of agentic commerce is coming, and it brings with it significant new challenges for security. That's why Cloudflare is partnering with Visa and Mastercard to help secure automated commerce as AI agents search, compare, and purchase on behalf of consumers.
Through our collaboration, Visa developed the Trusted Agent Protocol and Mastercard developed Agent Pay to help merchants distinguish legitimate, approved agents from malicious bots. Both Trusted Agent Protocol and Agent Pay leverage Web Bot Auth as the agent authentication layer to allow networks like Cloudflare to verify traffic from AI shopping agents that register with a payment network.