Why 1 In 3 People Now Call AI A 'Friend': How Agentic AI Will Transform Retail And Shopping
Computerworld, Tuesday, October 28th, 2025
Generative AI is no longer just a question-and-answer tool-it has become a trusted advisor for millions of people. New research reveals that one in three active AI users now consider AI a 'good friend,' signaling a major shift in how consumers interact with technology.
In this episode of Today in Tech, host Keith Shaw speaks with Brett Leary, Global Gen AI Lead for Retail at Accenture, about the rise of emotional trust in AI, the future of agentic assistants, and how generative AI is redefining retail, product recommendations, and brand loyalty. They also explore how 'generative engine optimization' (GEO) will shape digital commerce, why trust and transparency will drive adoption, and what retailers must do to prepare for AI-powered shopping agents.