USPS: Omni-Channel Communication - Bridging the Gap Between Direct Mail and Digital Marketing through Informed Delivery (Nov. 20th)
Thursday, November 20th, 2025: 6:00 PM to 8:00 PM
Transform your marketing ROI by bridging direct mail and digital marketing. Join SFIMA on November 20th, 2025, for an exclusive evening with Steven Mills, USPS Director of Mailing Services, Product Management, as he shares proven omni-channel strategies to create seamless customer experiences and drive measurable results.
General Provision, Downtown
What You'll Learn at This Fort Lauderdale Marketing Event:
- How to integrate USPS Informed Delivery with digital marketing campaigns
- Omni-channel marketing tactics that increase customer lifetime value
- Real-world case studies of successful mail-to-digital conversions
- Cost-effective strategies for First-Class Mail and Marketing Mail optimization
- Advanced segmentation techniques for catalog and periodical campaigns
Featured Speaker: Steven Mills, USPS Product Management
With 25 years of USPS expertise, Steven Mills led the national rollout of USPS Connect Local and currently drives innovation in omni-channel marketing education. Steven oversees mailing strategies across First-Class Mail, Marketing Mail, Catalogs, and Periodicals, helping businesses energize their marketing through product improvement, standardization, and mailing incentives.
Hosted by SFIMA