AI Spending May Slow Down As ROI Remains Elusive
CIO, Thursday, November 6th, 2025
Many enterprises will delay a quarter of their planned AI spending as they hunt for more positive impact on their bottom lines, Forrester predicts. Others contend spending will hold - but get smarter.
Most enterprises have yet to see their AI investments make a positive impact on their bottom lines, which could lead many to rethink AI budgets over the next year, IT analyst firm Forrester predicts.
Many enterprises will delay a quarter of their planned AI spending until 2027 as they struggle to see a return on investment, Forrester projects. Just 15% of AI decision-makers surveyed by the analyst firm report AI-related earnings increases for their organizations in the past year. Less than a third can link AI to income hikes.