Insiders, AI, And Data Sprawl Converge: Essential Insights From The 2025 Data Security Landscape Report
Proofpoint, Tuesday, November 4th, 2025
Data security is at a critical inflection point. Organizations today are struggling with explosive data growth, sprawling IT environments, persistent insider risks, and the adoption of generative AI (GenAI). What's more, the rapid emergence of AI agents is giving rise to a new, more complex agentic workspace, where both humans and agents interact with sensitive data.
The Proofpoint 2025 Data Security Landscape report is a revealing look at the current-and complex-state of enterprise data security. It examines the frequency and leading causes of data loss incidents, as well as today's biggest data security risks and challenges, amidst unprecedented change.
Based on a global survey of 1,000 organizations across more than 15 industries-as well as intelligence from deployments of the Proofpoint human-centric security platform worldwide-our report is a timely analysis of a data security landscape that AI is rapidly reshaping.