Enterprises Can Get Creative With AI (If Done Right)
IBM, Monday, November 24th, 2025
Three years into the gen AI boom, creative industries are asking a big question: Can AI be an ally rather than a threat? As generative AI reshapes how ideas become reality, brands and artists alike are racing to define what responsible, ethical creativity looks like.
At the Artist and the Machine Summit held last week in Los Angeles, artists, brands and technologists gathered to explore how responsible, ethical AI could amplify-not replace-human creativity.
For ElevenLabs, this means securing licensing agreements to train their music model and release music generators that are safe for commercial use. And for Adobe, the answer is clear. The company recently launched Adobe Firefly Foundry with a fundamental goal: putting proprietary and IP-protective generative AI models in the hands of businesses.