How Barracuda's Michelle Hodges Is Using AI To Reimagine Partner Relationships
Barracuda Networks, November 12,2025
Leveraging artificial intelligence to build stronger, more genuine partner connections
Michelle Hodges emphasizes using AI to foster deeper, more authentic connections between vendors and partners.
Barracuda leverages digital sales rooms powered by AI, offering partners targeted resources and measurable engagement.
Automation and AI have significantly increased co-sell productivity, expanding engagement from one day per quarter to a full week each month.
Presence and productivity are key - partners value support that is both accessible and effective.
Authenticity stands out amid the AI 'noise,' making genuine engagement more crucial than ever.