What Is CRM In 2026? 12 Vendor Executives Weigh In
destination CRM, December 9,2025
For the fourth year in a row, the CRM Playaz hosted a group of leading vendor executives, industry analysts, startup and institutional investors, and thought leaders for an unscripted, organic conversation about where CRM/CX goes in the year ahead.
And over the course of two days, four panels, and more than five hours of lively conversations, we covered a great deal of ground.
While there's no way to cover everything in this article, a good start is to share a six-minute clip of vendor executives answering the one scripted question we asked everyone: What is CRM in 2026?