What We Saw At AWS Re:Invent 2025
Forrester, December 8,2025
The premier cloud event of the year, AWS re:Invent, was a week-long cloud customer confab. The central message: AI is just another workload, best consumed as a managed service on AWS's public cloud platform (or your own data center with AWS's AI Factories).
The goal? Position AWS as a newly transformed, AI-native cloud that's ready right now. Keynote speakers touted the big Project Rainier AI data center (already operational), a raft of new AI-enabled services now generally available, and many more in preview. AWS's 'everyday AI' positioning prominently featured AgentCore - with a promise to allow customers to create agentic 'teammates' - along with enabling technologies centered on the Bedrock AI platform, which got a slew of third-party models and the second generation of AWS's in-house Nova models. AI development got airtime with a spruced-up version of the Kiro integrated developer environment.