Enterprise AR And VR: Building The UC Business Case
Search Unified Communications, December 9,2025
Enterprise VR and AR enable immersive collaboration, virtual training and improved CX, but also require careful consideration of business goals, costs and industry needs.
The first widely adopted use of augmented reality in unified communications was the use of virtual backgrounds during video conferences during the COVID-19 pandemic. People were not comfortable sharing the look of their personal spaces in work-related meetings.
Nearly a decade ago, enterprise augmented and virtual reality were anticipated to be the next big thing in unified communications (UC). However, practical results did not match expectations. Generative AI and agentic AI scaled faster. In comparison, VR and AR in UC were limited to a few meeting features.