6 Ways To Move From Security Questionnaires To Self-Serve Trust
Security Boulevard, December 11,2025
In this session of the Strategic CISOs webinar series, Sravish Sridhar (CEO, TrustCloud) sat down with Myke Lyons (CISO, Cribl) and Jon Zayicek (Customer Security Assurance Leader, Cribl) to break down how Cribl built a customer trust program that helps buyers self-serve proof, reduces questionnaire drag, and gives security a clear line of sight to pipeline and ARR.
Cribl has turned customer assurance into a revenue accelerant, and that posture has produced great results.
Below are the top takeaways, along with practical moves you can borrow immediately.
In this article:
- Transparency is a strategy, not a slogan
- Build the internal 'village' to power customer trust
- Measure customer assurance like a revenue function
- Start with a strong baseline questionnaire (AI depends on it)
- Use AI to scale the work through software, not headcount
- Integrate assurance into sales, or it won't get the credit it deserves
- Questions from the audience
- Final thought: make trust a repeatable customer experience
Read on for details.