Best of 2025: Build vs. Buy: The Platform Engineer's Conundrum
Platform Engineering, Thursday, January 1st, 2026
Congratulations - you've either built a platform or you're deep into the process of creating one. But here's the uncomfortable reality: Many engineering teams conflate 'building the platform' with the ultimate goal.
We get so wrapped up in the technical details-scripting everything in YAML, wrestling with container orchestration, navigating Kubernetes, setting up custom monitoring dashboards-that we lose sight of what really matters. The true objective is simple: Make it easier to deliver workloads, enhance the developer experience and ship business logic that delights customers and drives revenue.