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All issuesVolume 333, Issue 5IT NewsSecurity Boulevard

Types Of Authentication: Complete Guide To Authentication Methods & Mechanisms

Security Boulevard, Thursday, January 1st, 2026

The comeback of the phone call in a digital world

Ever feel like everyone is hiding behind a screen these days? Honestly, it feels like we've forgotten how to just talk, but in the world of growth marketing, the phone call is making a massive comeback because people are just. tired of chatbots that don't understand them.

I've been looking at the data, and it's pretty clear that while digital is great for scale-the real "money conversations" happen on the phone. According to LeadsHook, about 42.1% of sales teams say the phone is still their most effective weapon for closing deals. (41.2% of sales reps say that their phone is the most effective tool for .)

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