Best of 2025: The Rise Of Neocloud And What It Means For Hyperscalers
IT-Techstrong.IT, Monday, December 29th, 2025
History has a funny way of repeating itself. Empires always look invincible - until they don't. The British Navy once ruled the seas. IBM mainframes once ruled IT. And for the past decade, the big three hyperscalers - AWS, Microsoft Azure and Google Cloud - have looked just as untouchable. Their logos tower over earnings reports, their data centers span the globe, and their developer ecosystems swallow entire industries.
But just beneath their feet, a new category of challengers has been rising. Some call it 'Neocloud.' It's not about building the biggest regions or the cheapest VMs. Neocloud is about developer experience, opinionated platforms and abstractions that free builders from the sprawl and complexity of hyperscaler menus. If the hyperscalers are the highways of the cloud, Neoclouds are building the on-ramps - and in some cases, entirely new vehicles.