The Hidden Email Crisis That Costs Companies Billions
IBM, Monday, December 29th, 2025
Their emails landed in clients' spam folders. Getting back to the inbox took months.
Radek Kaczyński was waiting for an email. It should have arrived; he'd sent it to himself minutes ago. But it still hadn't made it to his inbox.
Kaczyński is an expert at getting email into inboxes. He's the CEO of Bouncer, a startup that manages mailing lists for thousands of business customers. Like its clients, Bouncer relies on email campaigns for much of its sales. But the company was going through an unexpected rough patch. During the lead-up to Cyber Week, its busiest time of year, Bouncer had run its largest-ever email sales campaign. But revenue had mysteriously flatlined.