New Tech And Tools For Retailers To Succeed In An Agentic Shopping Era
Google, Sunday, January 11th, 2026
5 min readWe're announcing a new open standard for agentic commerce and AI tools to help retailers connect with high-intent shoppers and drive sales.
The pace of innovation in retail is incredible, and agentic commerce - where AI completes tasks on people's behalf - is evolving from a concept to reality. Last year, we introduced agentic tools for shoppers and made agent-led payments seamless and secure with our Agent Payments Protocol (AP2).
We believe in an agentic commerce future that is open, collaborative and built for everyone to succeed. Partnering with leading retailers and platforms, we're sharing several announcements today that are an important step in that journey.