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All issuesVolume 334, Issue 1IT NewsSecurity Boulevard

Post-Quantum Decentralized Identifiers For Autonomous Tool Calling

Security Boulevard, Monday, January 5th, 2026

Why traditional abm is failing and how ai saves it

Ever feel like your b2b marketing is just shouting into a void? You spend months on a "persona" only for the lead to ghost you because their actual needs changed yesterday.

Traditional abm is honestly hitting a wall. We treat "IT Manager Iris" like a fixed statue, but real buyers are messy and unpredictable. According to Demand Gen Report (2025), today's buyers expect a conversation that actually adapts to their pace, not just a sequence of pre-scheduled emails.

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