AI Is Old News. Generative AI Is The Future
The Next Web, Friday, January 9th, 2026
The term Artificial Intelligence (AI) is well known, often evoking futuristic movies like Robocop, Terminator and The Matrix. Yet what many don't realize is that AI has been part of our lives for decades.
When you finish watching a movie on a streaming platform and instantly see recommendations for similar content, that's AI. When you're shopping online and an entire page of suggested products appears, that's AI. Even the digital ads you see are powered by machine-learning algorithms designed to optimize engagement, clicks, and conversions.
Companies have relied on AI rule-based automation, routines, and machine-learning algorithms for years to power their systems and business processes.