Why Identity Incidents Are So Disruptive
Rubrik, Wednesday, January 21st, 2026
Identity has become one of the most fragile and business-critical systems in the enterprise. Every user, every application, and every workload depends on identity to function. Attackers continue to use malware and target data, but identity has become both a primary pathway and a direct target for disrupting organizations. Attackers log in, escalate privileges, move laterally and break access.
And when identity fails, everything downstream fails with it.
The problem is, for most organizations identity no longer lives in a single system. Identity now exists as an interconnected fabric that spans multiple IdPs like Active Directory, Entra ID, Okta and a growing number of cloud and SaaS services.