DLP For An AI-Driven, Encrypted World
Symantec, Tuesday, January 20th, 2026
Data has long since broken free from its confinement to the data center. It's on laptops at home, in cloud sync folders, and moving through encrypted applications. And as data flows freely, the proliferation of GenAI tools means today's distributed workforce is using unsanctioned apps to pair convenience and efficiency. However, both work trends risk data loss and leaks.
Introducing new-era DLP with an eye for secure visibility
- In an era of generative AI, rampant cloud adoption, and escalating data privacy demands, network-based DLP solutions face a critical visibility gap.
- As data flows across diverse environments and encrypted channels, traditional network-centric visibility becomes limited, making endpoint-based controls crucial to comprehensive data protection.
- Cloud-managed DLP bridges this gap with visibility into your data in transit, in use, or at rest, eliminating the need for onsite infrastructure.
Organizations trying to rein in that sprawl with data loss prevention (DLP) are discovering that traditional, network-based approaches weren't designed for a distributed, encrypted, AI-driven reality.