Google's AI Advantage: Why Crawler Separation Is The Only Path To A Fair Internet
Cloudflare, Friday, January 30th, 2026
Earlier this week, the UK's Competition and Markets Authority (CMA) opened its consultation on a package of proposed conduct requirements for Google. The consultation invites comments on the proposed requirements before the CMA imposes any final measures.
These new rules aim to address the lack of choice and transparency that publishers (broadly defined as 'any party that makes content available on the web') face over how Google uses search to fuel its generative AI services and features. These are the first consultations on conduct requirements launched under the digital markets competition regime in the UK.