How One CIO Focuses On Small Wins To Shape AI Adoption
CXDIVE, Tuesday, February 3rd, 2026
Gold Bond Inc.'s Matt Price says the promotional products supplier has found value in targeted use cases, including workflow automation.
Although agentic AI has taken the technology ecosystem by storm, one CIO believes that small to midsize businesses should prioritize actionable AI use cases to succeed.
'I feel like we haven't really wrapped our heads around exactly what all we can get an agent to do,' said Matt Price, CIO of promotional products company Gold Bond Inc. 'It's still a gray area for us as to where we can really use it.' The real impact of AI for the Tennessee-based company has taken the shape of targeted use cases that do away with busy work.