Encrypt It Already' Campaign Pushes Big Tech To Prioritize E2E Encryption
Dark Reading, Friday, February 6th, 2026
The Electronic Frontier Foundation is urging major technology companies to follow through on their promises to implement end-to-end encryption (E2E) by default across their services, as privacy concerns mount amid increased AI use.
A new encryption initiative from the Electronic Frontier Foundation (EFF) urges large technology and communications companies to follow through on previously made data and privacy protection promises and finally implement end-to-end encryption (E2EE) features for user data and communications.
Called Encrypt It Already, the campaign focuses on three elements: releasing features the companies have already promised, turning on existing E2EE features by default, and launching data protection capabilities that other companies already have. Examples include Bluesky finally launching E2EE for its direct messages, Ring enabling E2EE on its cameras by default, and Google offering E2EE for Android backup data.