Criminals Are Using AI Website Builders To Clone Major Brands
Security Boulevard, Thursday, February 12th, 2026
Cybercriminals no longer need design or coding skills to create a convincing fake brand site. All they need is a domain name and an AI website builder. In minutes, they can clone a site's look and feel, plug in payment or credential-stealing flows, and start luring victims through search, social media, and spam.
One side effect of being an established and trusted brand is that you attract copycats who want a slice of that trust without doing any of the work. Cybercriminals have always known it is much easier to trick users by impersonating something they already recognize than by inventing something new-and developments in AI have made it trivial for scammers to create convincing fake sites.
Registering a plausible-looking domain is cheap and fast, especially through registrars and resellers that do little or no upfront vetting. Once attackers have a name that looks close enough to the real thing, they can use AI-powered tools to copy layouts, colors, and branding elements, and generate product pages, sign-up flows, and FAQs that look 'on brand.'