Four AI Strategy Archetypes Every CIO Should Know
CIO, Thursday, February 19th, 2026
How CIOs can drive business value between hype and overcaution.
These were some of the nicer social media reactions on carrier Air Canada following November 2022, when a well-intended chatbot on the airline's website confidently invented a refund policy, triggering lawsuits and a reputational crisis far outweighing the chatbot's original cost-saving ambition. Not unlike Duolingo, Klarna and McDonald's, Air Canada had not failed because it used AI - but because it failed to align AI with business priorities.