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All issuesVolume 335, Issue 3IT NewsCxO

Enterprise IT Decisions No Longer Wait On Decision-Makers

Search Unified Communications, Friday, February 20th, 2026

Learn why cost structures, vendor timelines and pricing models are forcing enterprise IT decisions earlier -- often before strategies feel fully formed.

There was a time when enterprise IT strategy could afford to wait. Platforms had time to mature. Pricing could be negotiated later. Vendor roadmaps could be watched from a distance rather than acted on immediately.

That space is shrinking. Cost structures, licensing models and vendor timelines are starting to shape decisions earlier than leaders expect -- sometimes before those decisions feel fully formed. Timing itself is becoming a constraint, narrowing choices that once played out over years into much shorter planning windows.

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