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All issuesVolume 335, Issue 4IT NewsCxO

Deepfakes Become An Enterprise Risk For CIOs And CISOs

InformationWeek, Thursday, February 26th, 2026

Deepfakes and other AI-generated content are escalating enterprise risk. CIOs and CISOs must implement real-time detection, digital provenance and stronger identity controls.

Rumors, deceptions and outright lies have always plagued the business world. Today, however, the fallout from deepfakes and other AI-generated content is instant and measurable. A viral moment can crater sales, damage a brand and rattle investors. A spoofed voice or video can convince an employee to transfer millions of dollars to a nonexistent "customer.'

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