Email Is At An Inflection Point: New Study Finds Only 13% Of Emails Sent Worldwide Were Actually Written By Humans
techradar.pro, Thursday, March 5th, 2026
Customer email interaction is changing drastically, report warns
- Fewer than half of the emails currently being sent are making it past spam filters to the inbox
- The most common error is that they're being market as phishing, scam, malware or botnets
- Marketers need to change their strategies and metrics to suit a new era of email
New Hostinger research exclusively shared with TechRadar Pro has claimed only 13% of global email traffic is actually human-written - with the remaining 87% of emails generated by automated systems.
The trend marks a major shift for email-based communication, which has gone from being a person-to-person tool to a largely automated marketing tool.