Dallas Cowboys' CIO Breaks Down Data Silos Amid Modernization
CIO Dive, Thursday, March 12th, 2026
CIO Matt Messick said the IT unit plans to launch an AI dashboard at AT&T Stadium, where FIFA World Cup games will take place in June.
While the Dallas Cowboys prepare for another football season, with the NFL Draft just weeks away, the franchise's IT team is gearing up behind the scenes to play a season of its own.
Walking through the halls of The Star, the team's practice facility, CIO Matt Messick described wrapping up a lengthy refresh cycle to deploy Lenovo devices including laptops and desktop computers, migrating to a new ERP system and readying the data foundation for the long game - AI adoption.