Age gating made simple with OneTrust CMP for safer youth data experiences
OneTrust, Wednesday, March 11th, 2026
Youth data regulations increasingly require marketing teams to apply age-aware consent controls that adapt across jurisdictions, audiences, and channels.
Organizations across industries increasingly recognize the importance of protecting children and adolescents who interact with digital services. Online platforms often collect behavioral data, enable social interaction, and deliver personalized content, which makes responsible data practices particularly important when younger audiences are involved.
Regulatory frameworks around the world reflect this growing focus. In the United States, the Children's Online Privacy Protection Act (COPPA) establishes specific requirements for the processing of personal data belonging to children under the age of 13. Several state privacy laws extend protections further by introducing opt-in consent obligations for minors' data and placing additional restrictions on targeted advertising or profiling when younger audiences are involved.