AI Success Stems From Better Collaboration, Not Prompts
CIO Dive, Thursday, March 19th, 2026
Specific behaviors can separate routine AI use from impactful human-AI interaction, according to a new report.
While daily use of AI is widespread, there are measurable behaviors that separate routine use of the technology from true, sophisticated human-AI interaction. That's according to a joint study from KPMG LLP and the University of Texas at Austin, which analyzed 1.4 million workplace AI interactions from 2,500 employees.
The behaviors can be turned into teachable benchmarks which, when scaled, can close the AI impact gap by focusing on targeted training and workflow integration rather than tool deployment alone, according to the report.
'The gap between routine and sophisticated AI use is not hidden in prompts themselves, but in patterns of engagement,' said Anu Puvvada, KPMG Studio Leader. 'Once those patterns are visible, they become possible to recognize, discuss and scale.'