AI Shopping Gets Simpler With Universal Commerce Protocol Updates
Google, Thursday, March 19th, 2026
New capabilities to the Universal Commerce Protocol (UCP) help retailers make online shopping easier and more connected.
We co-developed the Universal Commerce Protocol (UCP) with the industry as an open standard to help make online shopping easier for everyone. Today, we're sharing updates on new UCP capabilities, and, separately, how we are simplifying the UCP onboarding experience on Google surfaces.